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CarBuyer.co.uk scoops up prize as best online motoring service

Posted by Greg Throughton


Drivers looking for a new car to tow their motorhome complete with Truma caravan water heaters may look to an award-winning online marketplace to find the best deal.


CarBuyer.co.uk has been named the product development of the year at the Professional Publishers Association's Data and Digital awards.


Launched in November 2010, the site, which offers reviews and guides to prospective car-buying customers, has been deemed an easily accessible, user-friendly service that has generated large numbers of traffic from a small initial investment.


The judges said that the combination of clear editorial content and data provided a good place for customers to learn about the best offers.


"Founded on exhaustive research, CarBuyer.co.uk really delivers for the user. The judges were impressed by the easy-to-use, powerful tools developed for the site, effective use of video and well thought-out design," the judges added.


Amongst the winners were Lloyd's List Intelligence by Informa UK, which won the digital data service of the year award and Computer Weekly's CW+, which walked away with the title for business product development of the year.