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Swift sales top £16 million

Posted by Greg Throughton


People with motorhomes and caravan items and accessories like Carver caravan water heaters may be interested to learn that the Swift Group enjoyed sales of over £16 million from its last three caravan shows, despite decreased consumer confidence and the depressed British economy.


The new Motorhome, Caravan and Camping Show at ExCel rounded off the Spring Show season and proved to be the most successful of the events, recording sales of roughly £8.7 million.


It attracted a good attendance and included many first-time buyers, the Swift Group claimed.


Nick Page, commercial director of the Swift Group, said: "With other big ticket items on the high street showing resilience so far in 2012, we are confident that the successes achieved at these shows will continue."


He added that the impressive sales appeared to indicate that caravanning remains an enduringly popular leisure activity.


A study carried out by Liverpool John Moores' University and the Camping and Caravanning Club found that 85 per cent of people believe the two activities to have health benefits.