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British tourism needs to get competitive

Posted by Freddy Morton


Despite the staycation industry thriving, more needs to be done to make the UK more competitive, people with camper van appliances have been told.


VisitBritain has appealed to the travel industry to work together over the next few years to put the UK at the top of every traveller's wish list, including home grown ones.


Sandie Dawe, chief executive of VisitBritain, said: "Making Britain more competitive means we all need to play at the top of our game."


"England, Scotland, Wales and London, have abundance in culture and heritage, cities and outdoors, festivals and events, shopping and sport, and music and fashion."


She explained that all of these things come through as things that tourists love, indeed the UK was the sixth most visited destination by international visitors last year.


However, she said that the UK has a couple of challenges to overcome in order to make the offer to tourist truly world-class.