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Easy Camp launched in 1997 as part of Danish manufacturer Oase Outdoors, addressing a gap in the market for straightforward camping equipment targeting young people, young families, and newcomers to outdoor life. Founded by Henrik Arens after the success of sister brand Outwell, Easy Camp's mission centred on delivering easy-to-use products where quality aligned with affordable pricing. The brand underwent a major relaunch in 2010 to service an evolving market, and then a comprehensive repositioning in 2025 with a new product portfolio designed for a fresh generation of adventurers. Based in Give, Denmark, Easy Camp operates under the Oase Outdoors umbrella alongside premium family camping brand Outwell and technical outdoor specialist Robens, each serving distinct segments of the camping market across 45 countries.
The brand's Scandinavian heritage shows through form-follows-function designs coloured in natural tones and reflected in Nordic-inspired product names. Easy Camp manufactures a complete range covering tents (including tunnel tents, inflatable air tents, and dome tents), sleeping bags, camping furniture (chairs, tables, and beds), self-inflating mats and airbeds, cooking equipment, cool boxes, lighting, and comprehensive camping accessories. This one-stop-shop approach lets customers kit out their entire camping setup from a single brand they'll recognise at independent retailers and larger chains throughout the UK and Ireland. The company's "Seek the Adventure" tagline emphasises encouraging everyone to experience outdoor living, from music festivals and garden sleepovers to weekend camping trips and summer holidays at UK campsites. Products go through testing at Oase Outdoors' research and development facilities in Denmark, supported by their office in Shanghai for supplier relationships.
Easy Camp targets budget-conscious campers, first-time tent buyers, and families who want reliable equipment without premium pricing. The brand sits deliberately below Outwell in the product hierarchy, offering simpler specifications and more accessible price points for those prioritising value. Typical Easy Camp tents feature sewn-in groundsheets, colour-coded pole systems for straightforward pitching, and full standing height in most family models. The waterproof specifications and material quality suit UK weather conditions for spring through autumn camping. One consideration is that Easy Camp's entry-level positioning means some products use lighter-weight materials compared to premium camping brands, so care during pitching and packing helps extend lifespan. The brand works well for casual campers planning a few trips per year rather than serious touring enthusiasts living under canvas for weeks at a stretch. Easy Camp has won industry awards recognising its approach to making outdoor life accessible, and reviews consistently praise the price-to-quality ratio even when noting that heavy use requires proper maintenance.
Frequently Asked Questions
Who owns Easy Camp and where are they based?Easy Camp is owned by Oase Outdoors, a Danish family business founded by Mogens Arens in 1984. The company operates three independent camping brands including Outwell, Easy Camp, and Robens, with headquarters in Give, Denmark. Henrik Arens established Easy Camp in 1997 specifically to serve young families, first-time campers, and budget-conscious outdoor enthusiasts who needed easy-to-use equipment at accessible price points.What's the difference between Easy Camp and Outwell tents?Easy Camp sits below Outwell in the product hierarchy, targeting entry-level campers with more affordable pricing and simpler specifications. Outwell focuses on premium family camping with advanced features, higher waterproof ratings, and more durable materials for serious touring use. Easy Camp uses lighter-weight materials and streamlined designs to keep costs down, making it suitable for occasional campers planning a few trips per year rather than extended touring. Both brands come from the same Danish manufacturer Oase Outdoors and share quality control standards, but serve different market segments.Are Easy Camp tents waterproof enough for UK weather?Easy Camp tents typically feature waterproof ratings between 2000mm and 3000mm hydrostatic head, which handles rainfall levels commonly experienced across UK campsites during spring through autumn. For UK conditions where annual rainfall averages 800mm to 1400mm, a 2000mm rating provides adequate protection for typical camping scenarios. The groundsheets usually carry higher ratings as they face pressure from beneath. Proper pitching with tensioned guy lines, ensuring sewn-in groundsheets sit correctly, and applying seam sealer around zips and toggles all improve weather protection regardless of the hydrostatic head rating.How easy are Easy Camp tents to pitch?Easy Camp designs prioritise straightforward pitching with colour-coded poles matching corresponding pole sleeves, reducing setup time and confusion for inexperienced campers. Most models use either traditional fibreglass or steel pole systems in tunnel or dome configurations, with some ranges featuring inflatable air tube technology for even faster setup. The brand includes features like guyline retainers to prevent tangles, pre-attached guy lines, and clear pitching instructions. Tunnel tents from Easy Camp typically pitch in 15 to 25 minutes once familiar with the system, whilst dome tents take slightly less time due to fewer poles and simpler structures.What product range does Easy Camp offer beyond tents?Easy Camp manufactures a complete camping equipment range including sleeping bags with various temperature ratings, self-inflating mats and airbeds, camping furniture such as folding chairs and tables, cooking equipment including stoves and cookware sets, cool boxes and cool bags for food storage, camping lighting solutions, and comprehensive accessories covering everything from tent pegs to storage solutions. This one-stop-shop approach lets campers purchase coordinated equipment from a single brand rather than mixing products from multiple manufacturers, with the Scandinavian design aesthetic consistent across the entire product line.Can you buy Easy Camp products directly from the manufacturer?Easy Camp sells through independent camping retailers and larger outdoor chains across the UK and Ireland rather than operating direct sales channels. Leisure Shop Direct stocks a comprehensive selection of Easy Camp equipment including tents, camping furniture, sleeping bags, and accessories. The brand's distribution model focuses on supporting brick-and-mortar retailers who provide hands-on product demonstrations and local customer service, though many authorised dealers operate both physical stores and online platforms for customer convenience.What warranty coverage do Easy Camp products carry?Easy Camp products carry manufacturer warranties covering defects in materials and workmanship, with specific terms varying by product type and purchase location. Under UK Sales of Goods Act provisions, warranty claims go through the retailer where the product was purchased rather than directly to Easy Camp. The company recommends practicing tent pitching before trips, applying seam sealer regularly around zips and toggles, and storing equipment properly when not in use to maximise product lifespan. Replacement parts including tent poles are available through authorised Easy Camp dealers for common wear items.What does the Easy Camp brand repositioning in 2025 mean for existing products?Oase Outdoors implemented a major Easy Camp brand repositioning in 2025 with a completely new product portfolio designed to appeal to contemporary adventurers seeking simple, essential outdoor equipment. The repositioning included a sharper logo, the Seek the Adventure tagline, and form-follows-function designs in natural colours reflecting Nordic heritage. This represents the brand's evolution from the 2010 relaunch, adapting to changing market demands whilst maintaining the core focus on accessible, straightforward camping equipment. The repositioning aims to attract a fresh generation of outdoor enthusiasts whilst keeping Easy Camp's founding principles of quality at affordable prices.
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