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When Klaus Robens and his wife founded their company from their Wentorf home in 1973, their cellar served as the office and their front lawn doubled as the tent display area. Klaus brought extensive knowledge of both the outdoors and the industry to create a small range of products designed for people who genuinely used them in the field. This wasn't about flashy marketing - it was about making gear that worked.
By 1988 Robens had expanded enough to move into purpose-built premises. This growth coincided with a partnership that would define the brand's identity. Industrial designer Olaf Bracht shared Klaus's passion for the outdoors and brought technical design expertise. Together, they created products that were properly designed for outdoor life whilst maintaining reasonable prices. More than 30 years later, Olaf continues his work with Robens and is known among many dealers as 'Mr Robens'.
In 2000, Danish company Oase Outdoors acquired Robens, giving the brand access to world-class research and development facilities. Oase Outdoors, founded in 1984 by Mogens Arens, shares the same commitment to quality products at fair prices. The company also owns Outwell and Easy Camp, making it one of Europe's key players in the camping market. The 2012 relaunch brought a fresh logo and renewed focus, but the fundamentals stayed the same.
Robens products undergo serious testing. At the Danish headquarters, a 380 horsepower mobile wind machine subjects tents to extreme wind speeds from every angle. A rain system simulates everything from steady drizzle to torrential downpours. If a tent fails during wind testing, it goes back to the drawing board. Some Robens tents have been tested to withstand winds up to 168 km/h. The Klondike tipi tent passed the 168 km/h mark, surprising even the design team. This level of testing isn't legally required - Robens does it because they believe it's the right way to work.
Every tent design takes over a year from initial concept to finished product. The process involves field trials, consumer feedback from previous models, and continuous refinement. Each tent carries wind test results displayed on an icon, showing both maximum speed impact and average wind speed at which structural instability occurred.
Robens describes itself as the 'Better Value Brand' in the technical outdoor market, primarily aimed at outdoor users aged 18 to 45 with average incomes who appreciate quality, design, and performance without paying premium brand prices. This means careful material selection, smart design choices, and efficient production methods.
The product range has expanded well beyond tents. Sleeping bags are tested to the latest EN standard. Sleeping mats include both self-inflating models and compact designs for backpackers. The furniture range features lightweight stools that fit into rucksacks. Accessories cover everything from camp stoves and cookware to hammocks, head torches, and lanterns.
The tent collection spans multiple categories. The Lightweight range features ultra-lightweight backpacking tents. The Performance range offers dome and tunnel tents using HydroTex Core polyester. The Expert range provides fully equipped technical options using HydroTex Recycled polyester. The Outback range includes larger tipis and bell tents with eye-catching retro designs made from HydroTex Polycotton - popular with glampers, bushcraft enthusiasts, and groups.
Manufacturing takes place in the Far East, where the company has operated a branch office in Shanghai for over 20 years. A single tent involves more than 60 production steps and uses up to 2,000 metres of thread for larger models. Products are distributed across more than 45 countries. The brand has won numerous awards from outdoor media and industry bodies.
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