Posted by Freddy Morton
People with Vaillant caravan water heaters have been urged to have a quality experience in Switzerland.
Speaking at a panel session at City Fair 2011, Urs Eberhard, executive vice president of markets and meetings for Switzerland Tourism, said that while a trip to the European country may be a bit more costly than other places, tourists will have an unforgettable visit.
"We have to sell the experience, the quality," he explained, adding, "It's a very aspirational travel destination and green travel".
Mr Eberhard said that Switzerland is looking to attract a lot more tourists from neighbouring European countries and North America.
Key attractions to visit while on holiday in Switzerland include the Swiss National Park and Derborence Lake, which was created as a result of a massive landslide near Sion in the 18th century.
Also well worth a look is Mario Botta's Mountain Church, with its dizzying black and white tiled checkerboard interior.